February 21st, 2010 | 
Author: 
- ISBN13: 9780789737977
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what typ… More >>
YouTube for Business: Online Video Marketing for Any Business
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If you can’t read on youtube their rules I guess you can buy this book.
Because all it does is regurgitate the obvious and add in a few geek terms. DON”T waste your money
Rating: 1 / 5
Good overview of using YouTube to aid business. I have several animations on YouTube and have obtained some ideas how to better utilize them. Worthwhile book.
Rating: 4 / 5
As a mortgage broker, much of my time is spent deciding how best to generate new business. We have been using streaming video successfully for over a year, but only on our own site. We know we can get wider distribution of our content using social media (including YouTube), so I invested the huge sum of $16.47 and bought this book, hoping to get at least the basics of how best to leverage a YouTube presence.
I was very pleasantly surprised to find that the book exceeded my expectations. I didn’t find pages upon pages of “filler, tellig me things I already knew, like how to plug a webcam into a USB port. Instead, I found some practical tips on good video production–and, most importantly, a lot of discussion about the social aspects of YouTube: how to create an audience base for my videos.
The book is well organized and well written. I took just a couple of hours the first time through, highlighting sections for later review.
Highly recommended.
Rating: 4 / 5
This book is exactly what I needed. He spoke in simple terms, but provided great detail and valuable information. He covered every detail. I feel very comfortable about my knowledge of YouTube operations, making my videos, uploading, editing, and the whole process. I highly recommend this book.
Rating: 5 / 5
I have been trying to figure out how to get started in adding video to my marketing mix to complement my blogging and make my ideas more tangible to people. This book has the right mix of theory and practice. It helped me think about how to organize myself, how to frame the shots and create a compelling view. But it also helped me buy the right camera and deal with practical needs. I recommend the book to anyone looking to get started–and do it right from the beginning.
Rating: 5 / 5