May 5th, 2010 | 
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The ex-football star-turned-entrepreneur relates how his willingness to take risks and savvy business decisions have led to his success and offers tips on choosing the right heroes and developing “”magnificent obsessions.”" Read by Fran Tarkenton. Amazon.com Review
Having been on the losing end of three Super Bowls, former Minnesota Vikings quarterback Fran Tarkenton certainly knows what it’s like to be hung with the “loser” tag. But he also knows … More >>
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I must admit that I was a bit skeptical about buying and reading a book on business by one of my favorite sports figures. Boy am I glad I did! The information and insights presented by the author were a godsend to someone like me who does not have a successful mentor to show me the ropes. Fran Tarkenton explains in a most candid, clear and concise way, the little nuances that often confuse those of us who don’t have much hands-on experience in running a business. Anybody trying to start a business, who does’nt read this book because it was written by an ex-football player should have his head examined..
Rating: 5 / 5
Fran Tarkenton couldn’t have made his fortune by following the advice in this book. This book fails to provide any insights into developing a successful business. Rather this books provides a few cute folksy stories about a good old boy (Fran Tarkenton). Don’t waste your money. (This review relates to the audio version.)
Rating: 1 / 5