February 23rd, 2010 | 
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- ISBN13: 9780470242049
- Condition: USED – VERY GOOD
- Notes:
Product Description
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Wh… More >>
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
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It’s a pretty decent book, and a very easy read. It’s a little like going to [...] and sitting next to each of these people for about 10 minutes and imagining what they’d say to you. Very conversational and interesting. You get a lot of little tidbits from online marketers, saying what they think made them successful. I do wish there had been more nuts-and-bolts, and stronger examples. That’s what kept it from getting 5-stars: the lack of depth.
Rating: 4 / 5
It’s a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts!
Rating: 4 / 5
I am honored to be included in this book. It provides an incredible wealth of information from those who have “been there” and “done that.”
It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today’s online world.
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.
These include:
– Website design and development
– Online advertising
– Email marketing
– Online retailing
– Blog marketing
– Corporate blogging
– Search engine marketing
– Internet PR
– And much more
The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.
Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.
After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
Rating: 5 / 5
One of the reasons books exist is to pass along information–some of which you might learn on your own. But in such a complex proposal as online marketing, you’re unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.
In this book you an learn how highly successful online marketers get it done–without having to go through trial-and-error method and missing the unique wisdom that’s offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials … and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
Rating: 5 / 5
This is the biggest bargain available. To be able to read the various paths to success “mere mortals” took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
Rating: 5 / 5