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Managing for Dummies / Marketing for Dummies

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One Response to “Managing for Dummies / Marketing for Dummies”

  • Marketing for Dummies is one of the best books a person can read to achieve a comprehensive understanding of marketing and its influence on the business world. The book’s use of descriptive, understandable language and its focus on the essential “4 P’s of Marketing” make it a much needed read for anyone new to the business world. The author carefully lays out the necessities of a marketing position, the goals of the marketing department, and powerful tools used to perform this essential part of business effectively and as economically as possible.
    Rating: 4 / 5

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